The study aims to produce a design suggestion for a reconstructed cigarette packaging that can hold used cigarette butts. It will also be examined how a cigarette packaging’s construction can invite consumers to avoid tossing cigarette butts on the ground, which at large can have a positive impact on the environment.
This included several surveys, research in persuasive design, material and construction, laws and regulations, as well as constructing and developing several prototype concepts that led up to a final prototype.
This final prototype was constructed as a general cigarette packaging with a flip top lid, but was barely two centimeters longer. This creates a space in the bottom of the packaging that can contain ten used cigarette butts. The compartment can then easily be emptied and make space for new cigarette butts. The compartment has a lock-mechanism that secures the cigarette butts inside so they can't fall out and litter, but at the same time it is easy to open and close to streamline the usage.
A final valuation was made where a majority of the participants claimed that they would use a cigarette packaging like this to hold the cigarette butts when no better option was available. Additionally, the respondents stated that the cigarette packaging would personally motivate them to discard fewer cigarette butts on the ground, and also that the cigarette packaging would decrease the amount of cigarette butts in the environment generally.
The bachelor's thesis can be read in full here on DiVA, and the final packaging design prototype can be seen below.
